For the 2013 Holiday Season, Alliance Beverage produced a print and billboard campaign urging people to celebrate responsibly:
During the same period, we created a radio Public Service Announcement with Tom King, VP of Community Relations and Legislative Affairs, and Derek Hall, President of the Arizona Diamondbacks:
Please take a moment review our Public Service Document - The Value of Waiting. We give special thanks to the Arizona Wholesale Beer and Liquor Association for providing materials used in the creation of this document.
Jacob's Message to Teens
Jacob Pruitt was paralyzed from the neck down at age 18 in a tragic one-car accident, while under the influence of alcohol after drinking beer at a party. Once a championship-caliber karate expert, young Jacob will be confined to a wheelchair for the rest of his life.
It Could NEVER Happen to Me!
Being cool, hanging out with your friends, and drinking at parties. You're having fun and that's all that matters, right? WRONG! Listen to Jacob's story.